The problem

Most supplements are theatre.

Powders that smell like the bottom of a feed sack. Proprietary blends that hide their dosing. Bottles you keep at the back of the cupboard because you can't bear to look at them. Most dog supplements are formulated for the shelf, not the dog.

62%
of UK joint supplements use proprietary blends
3rd
most common ingredient is usually filler
The Tailkind way

We work the other way around.

Human-grade ingredients

Sourced to the same standard you'd accept in your own pantry — single-origin, third-party assayed, never animal-grade by-products.

Full transparency, by milligram

Every actives dose printed on the front of pack. No proprietary blends, no rounding, no hiding behind clever copy.

Designed to live on the counter

Recyclable monomaterial pouches that look like something you'd choose to display, not something you'd hide.

01 · Why we exist
The problem

The pet aisle has a credibility problem.

Most dog supplements are full of fillers, hidden in cupboards, and impossible to pronounce. Proprietary blends obscure how little of each active is really in there.

When I started reading the labels properly, I was furious. The 'joint chew' I'd been giving my spaniel for two years had less glucosamine in a daily dose than a single shrimp.
— Ali Kennett, co-founder
Tailkind is different

Three principles, written on the wall.

i

Human-grade ingredients

Every active sourced to the same standard you'd expect in your own supplement cabinet. Third-party assayed, single-origin, traceable.

Sourcing
ii

Full transparency

No proprietary blends. Every ingredient and dosage is printed on the front of pack and published on our site. Nothing to hide.

Dosing
iii

Designed to display

Recyclable monomaterial pouches that belong on your countertop, not in the cupboard behind the gravy granules.

Design
Most brands

What we said no to.

  • Proprietary blends & hidden dosing
  • Animal-grade by-product fillers
  • Sugar, glycerine & humectants
  • Plastic tubs that live in landfill
  • Chemistry-paper packaging copy
  • Marketing claims without trial data
The category default — and what kept ours in the cupboard.
The Tailkind way

What we said yes to.

  • Every active dosed by bodyweight, on the front
  • Single-origin, human-grade ingredients
  • Cold-pressed in a GMP+ kitchen, in Yorkshire
  • Recyclable monomaterial pouches
  • Plain English on the back, by a vet
  • Trial data, on the site, with the dogs
Built kindly. Built honestly. Belongs on the counter.
60-second quiz

Not sure where to start?

Tell us about your dog — age, breed, what you're noticing — and we'll recommend the right chew.

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